Eflyn Visual Identity

The success of Eflyn can be majorly attributed to the power of its marketing, specifically the visual identity that I designed. I developed a comprehensive 52-page Visual Identity Framework, outlining the new branding strategy and guidelines that played a significant role in the company's growth.

"Branding is the art of becoming knowable, likable, and trustable." - John Jantsch

This project involved:

• Designing a functional visual identity that establishes an emotional connection with the audience.
• Creating branding that presents Eflyn as premium, striking, and modern.
• Developing the logo, typeface, color palette, pattern, and imagery for Eflyn.
• Defining minimum and ideal protected spaces for the logo and branding.
• Providing color combinations for the logo and brand symbol.
• Developing guidelines for the use of logo, ensuring adequate contrast and discouraging use on inappropriate backgrounds.
• Designing a simplified brand symbol that symbolizes strength and innovation.
• Choosing Avenir Next and Roboto Condensed as the typefaces for company communications.
• Integrating inspiring imagery that plays a crucial role in Eflyn's marketing efforts.

With the strong and effective visual identity I crafted, Eflyn's branding and marketing efforts have significantly amplified, contributing to the company's success.

Client: Eflyn

Launch Project.