The success of Eflyn can be majorly attributed to the power of its marketing, specifically the visual identity that I designed. I developed a comprehensive 52-page Visual Identity Framework, outlining the new branding strategy and guidelines that played a significant role in the company's growth.
"Branding is the art of becoming knowable, likable, and trustable." - John Jantsch
This project involved:
Designing a functional visual identity that establishes an emotional connection with the audience.
Creating branding that presents Eflyn as premium, striking, and modern.
Developing the logo, typeface, color palette, pattern, and imagery for Eflyn.
Defining minimum and ideal protected spaces for the logo and branding.
Providing color combinations for the logo and brand symbol.
Developing guidelines for the use of logo, ensuring adequate contrast and discouraging use on inappropriate backgrounds.
Designing a simplified brand symbol that symbolizes strength and innovation.
Choosing Avenir Next and Roboto Condensed as the typefaces for company communications.
Integrating inspiring imagery that plays a crucial role in Eflyn's marketing efforts.
With the strong and effective visual identity I crafted, Eflyn's branding and marketing efforts have significantly amplified, contributing to the company's success.